Software Your Small Business Should Be Using

Friday, August 24, 2018

Software Your Small Business Should Be Using

If you run a small business, then you need to have the right technology in place. With the rate that data and the digital world change today, if you don't have a stronghold on how you are using software, your competitors could pass you by. So don't take the risk of missing out on capturing more of your market.

Use the software below to take your small business to the next level:


A proper customer relationship management program can help you in a variety of ways. It keeps your customers' data in one central place. This means you can understand how far along they are in the sales funnel. You can share this information with various teams as well. This helps when you need to see if a customer issue has been resolved, for instance, by allowing your customer service team to hop into the CRM and check it in real time and update it. There are a number of low-priced CRMs for small businesses, including a free one from HubSpot.

HR Software

Having HR tools, and more specifically HR database software, is crucial to your business. HR is the lifeblood of any company. They are responsible for various tasks, from hiring, to training, to managing disputes, to payroll. If your HR team doesn't have the right tools of the trade, they can't be as effective at carrying out your mission. A great HR database software will help track specific metrics like compensation, tenure, hours-worked, and all of the private info needed for an employee, such as Social Security numbers and birthdates. Essentially, it removes the need for a bulky, disorganized filing cabinet.

Marketing Automation

In today's world, marketing automation is no longer a luxury. You need to automate processes that you are doing everyday. This includes posting on social media, analyzing conversion rates, and sending out emails at the right times to follow up with customers. Having marketing automation in place saves you time and money while integrating everything for a more seamless experience.

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A/B Testing

Any great marketer will tell you that you cannot guess what your market wants. You can get a great idea from your research, however the final say lies in the customers' actions. You need to track what they are doing – everything from subscribing, to buying, to sharing. By A/B testing with software, you can constantly rotate your campaigns and sales funnel steps. That way, you can understand which colors, formats, and words are engaging people the best and continue to refine your marketing.


Don't make the mistake of ignoring security in your company. You might feel that because you are a small business, you don't have to worry about it right now. Hackers would probably want to target larger businesses right? This is not the case. In fact, just by having customer data and banking relationships as a business, your data is valuable and vulnerable to being hacked.


Don't reinvent the wheel when a premade solution exists. This is true for your website as well. Don't spend time and money hiring a developer to create an app or plugin for your site if one already exists. Often times, these tools are even free, operating on a donation basis.

Social Media Trackers

Wouldn't you love to know exactly which topics are trending in your niche? It would be like having the ability read minds and instantly put out great, relevant content. This is the power of social media tracking software. You can see how many shares, likes, and retweets something is getting. Then, you can put together a campaign around this that takes prospects from seeing your post, clicking on it, reading your article, and finally converting into a new customer.

Competing today as a small business is more challenging than ever. You aren't just competing with other companies in your area. Instead, you need to go up against the world. You need the right software, otherwise you could see your customers jump ship to another brand.

By  Carol Evenson Embed

Author Bio - Carol Evenson is a corporate trainer and experienced business consultant. She specializes in team management and growth hacking.

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