Tech Trends that Are Taking Digital Marketing by Storm

Wednesday, June 6, 2018

Tech Trends that Are Taking Digital Marketing by Storm

Popular social media networks such as Twitter, Instagram and Facebook have invested millions of dollars in the regular update of their platforms. As a result, it has become essential for marketers to maintain the latest technological developments in the space of social media. In 2018, the marketing industry is set to spend billions of dollars on ads and efforts to make companies and brands reach their target market. Small enterprises and big corporations are banking on the idea that consumers will purchase their products by just seeing them on social media platforms. In the past two decades, technology has evolved in ways that could never have been thought possible.

Digital transformation and research trends like machine learning and artificial intelligence models have made it possible for businesses to have a more refined market research platform and search experience. Customer relationship management (CRM) software and data analytics have permitted marketers to make use of data sources to identify audiences that permit target product promotion. Moreover, cross-device advertising tracking and serving permit the development of cross-platform ad campaigns in mobile, online and TV. In this article, we are going to discuss the technology trends that are taking the marketing industry in 2018.

Chatbots taking over customer care desks 

In 2018, brands must start to think of how to incorporate social media bots in their marketing campaigns and business operations. For quite some time now, chatbots have dominated the marketing industry. However, the advent of artificial intelligence has significantly improved their utility. More and more business organizations are working on how they can best make use of chatbots for better customer service. By the end of 2017, chatbots have seen significant use in customer service. Through machine learning models, these bots can answer the most asked questions by customers when fed with the relevant data. This has eliminated the need to have a human factor behind a customer service desk. It has also made sure that consumers can ask questions about a particular product or an ongoing promotion at whatever time of day or night. It is estimated that chatbots and artificial intelligence technology will control over 80% of customer interactions by the end of 2020.

Big data analytics 

Today, companies are generating millions of bytes from their business operations on a daily basis. This data is essential for future reference. Marketers are making use of data monetization as a significant source of revenue. A huge portion of business intelligence has been focused on marketing to expand on the market share and drive higher volumes of sales. Data scientist offer a company’s marketing department with the analysis of the different trends in the behavior of consumers. This enables the creation of comprehensive strategies by marketers and the preparation of activities that are more efficient. More than 60% of marketing executives say that it is essential for any firm to have a marketing strategy that is data-driven. Such a strategy is crucial to the success of any business in the hyper-competitive 21st-century global economy.

The advantages of social media advertising are well established as a result of technological advancements. Because of the algorithms that many companies have come up with, instagram users can naturally grow their instagram pages. The algorithms search for people in a similar geographical area as well as people that like similar posts to that of the current audience. As a result, marketers should expect heated competition if they want to be in the same league with top brand influencers. The best way to successfully engage with followers is through relevant content in addition to collaborations with prominent social media influencers.

One critical aspect to keep an eye on is authenticity. Consumers can easily identify forced influencer-brand collaborations and call them out immediately. Consequently, progressive marketers will concentrate on building relationships with influencers that are organic. Marketers will also focus on building relationships that mesh with their brand from 2018 and into the future.

By  Kevin Faber Embed

Kevin Faber is the CEO of Silver Summit Capital. He graduated from UC Davis with a B.A. in Business/Managerial Economics. In his free time, Kevin is usually watching basketball or kicking back and reading a good book.


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