4 Ways Technological Data-Mining Impacts Everyday Life

Monday, August 21, 2017

4 Ways Technological Data-Mining Impacts Everyday Life

Data mining helps us analyze the intersection between people, communities, and information using mathematical models. In its broadest sense, it aims to identify patterns and trends in large volumes of data to provide us with new insights and aid decision making. 

The advent of modern computer technology, with its ability to generate and store ever greater amounts of data, makes data mining essential to finding and organizing information in useful ways. Data mining techniques can be applied across many different disciplines and help us integrate the continuous influx of new data into our decision making processes.

The Business Of Data

Probably the most commonly recognized application of data mining is in sales and marketing. Businesses can accumulate vast amounts of data on their customers and sales. Using data mining techniques, they could use this information to predict trends, develop marketing campaigns, and inform their decision making. This is particularly true of online retailers like eBay, who must ensure that the information on their sites is categorized in a way that makes it searchable and relevant for their customers.

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Data Mining In Medicine

Data mining methods help biomedical researchers mine clinical research data to improve the accuracy of statistical data. Specific data mining tools are ideal for finding relationships between data, such as tracking adverse reactions to prescription drugs or vaccines. A recent conference on Intelligent Biology and Medicine had as its theme “Medical Informatics and Big Data”, looking at the application of data mining techniques in biomedical research.

Big Data And Society

Population data, much like medical data, benefits from data mining techniques to inform public policy decision making. Recently, social media became the focus of data mining in an attempt to learn how it influences opinion and behavior. Researchers employed data mining techniques to analyze the relationship between technology, political organization and representation. Data mining was used to test the US federal court system’s new public access system, looking at the validity and integrity of online records. It’s also been used to assist the public in being informed of the current affairs of the country, such as the 1,267 strategic warheads that had been deployed by the US by 2016. Education systems have begun to see the value in data mining techniques to compare methods and practices against educational outcomes in order to devise better education policy.

As storage capacity and the volume of data increases, data management and the ability to draw meaningful information from large quantities of data will be increasingly valuable skills. Several institutions now offer post graduate courses in data management, like a masters in library science. Data mining methods can be used to improve the function of database storage systems in any field or discipline, making it an indispensable tool for the information age.

By  Emma SturgisEmbed

Emma is a freelance writer currently living in Boston. When not writing, she enjoys baking and indoor rock climbing. Find her on Google +.


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