Using Google to Increase Sales

Wednesday, July 26, 2017

Using Google to Increase Sales

Ranking organically on Google is a powerful resource for your business. But outside of natural strategies like this, Google offers a wide variety of advertising resources that can truly help your brand engage with potential customers.

With extensive offerings that are both paid and free, it's tough to dig down to which tools are most worth the time for your bottom line. Here are just three of the many ways Google is helping businesses like yours grow.

Google Analytics

The first step in growing your business is understanding how your current and potential clients are coming across your brand. If you don't have Google Analytics installed, it's the perfect first step. Whether through a social media campaign, a blogger's website, or even organic search, the data you pull from Google Analytics lets you know exactly how your website visitor got to you in the first place. This basic understanding gives you a kickstart to your future marketing campaigns, while capitalizing on what may already be in place.

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Product Listing Ads

Product listing ads are a pay-per-click advertising service that puts your available products in plain view of customers. By providing customers. Further segmenting your product feeds will help you further understand what products convert. These campaigns are consistently extremely valuable, with Search Engine Land reporting that Google has seen product listing ads spend grow by 166 percent year over year.


Display advertising through Google puts both text and graphic ads in front of potential customers on external websites. This can be valuable for businesses with large budgets. However, if you're seeking better engagement and conversion without a big budget, re-targeting through Google Adwords is exponentially more valuable. Re-targeting places a cookie on your website visitors' browsers. Once this happens, these visitors will see your advertising on other websites. You can customize your bids on a website level, and drive traffic through those display ads that show users are further engaging with your brand. By engaging with your brand or website, users are as much as four times as likely to convert with the help of re-targeting.

Google Optimize

Google optimize is a free tool for webmasters that helps you easily implement A/B testing. A/B testing, or multivariate testing allows you to create different designs and layouts on a visitor level, and help determine which one works better for conversions. This is an extremely valuable tool for growing your managed email marketing campaign, getting visitors to add items to their cart, and even encouraging longer session times on your website.

Google My Business

If you're a local business, or operating several brick and mortar stores, your marketing efforts are incomplete without Google's local listings. But these listings are more than just helping customers find you on a map. With Google My Business, you can upload images of your storefront, add links to your website, and provide information like a contact number and hours of operation to further encourage walk-in business. Furthermore, Google allows for 360-degree images of your storefront fur even further opportunity for the potential customer to research your business prior to visiting. The more data you provide, the higher your business can rank versus other local business competitors, so provide as much information and imagery as possible.

While google may seem like only a search and email tool for the basic user, business owners and marketing professionals should take the time to explore all that Google has to offer. You'll learn not only how you can better get your brand in front of your future customers, but how to capitalize on the resources that ultimately drive revenue for your business. Google has long offered both free and paid solutions for businesses to effectively market their business. Most successful offerings are paid solutions, which is why over 32% of marketers are allotting 50% or more of their marketing budget to digital solutions today.

By  Kevin FaberEmbed

Kevin Faber is the CEO of Silver Summit Capital. He graduated from UC Davis with a B.A. in Business/Managerial Economics. In his free time, Kevin is usually watching basketball or kicking back and reading a good book.


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