The Tech Advantage: How to Use Business Technology More Efficiently

Wednesday, July 19, 2017

How to Use Business Technology More Efficiently

As technology continues to be a major influence on business development, you'll see a constant flood of new apps and systems designed to make running your business easier and more productive. Automation, organization, and collaboration are all terrific goals, but the ultimate purpose should be improved efficiency. That's what shortens delivery times and boosts profitability.

Here are some ideas for software choices that build greater efficiency into your infrastructure.

Socialize your business

Among American internet users, 81 percent now have a social media profile. A social media presence is essential to success in today's business. Many companies think in terms of using a few of the major social platforms as marketing channels, but that includes some great possibilities with Facebook, Twitter, and the rest.

Built-in analytics allow you to improve as a company while you build up a social following. Interactions, posts, and shares can tell you how your brand is perceived, what kind of buzz your latest campaign generates, and what customer expectations or tastes are without the guesswork. Customer service, feedback, storyboarding your company with photos, and tracking the competition all take place on social media. As your audience shares your content with their own followers, your brand recognition, reach, and customer understanding continue to grow.
Cloud-based computing

Cloud companies have come to adapt their pricing and offers to the needs of small businesses. Providers that offer you a number of software alternatives can provide for most or all of your software needs over the internet. Software as a service (SaaS) solutions are expanding in functionality and capacity. You can find accounting, file sharing, customer relationship management, data analysis, human resource, and many other types of business software accessed over the internet.

Cloud computing saves you from buying software or updates yourself or investing in the hardware to support it. Many providers are allowing you to pick and choose which applications you need, change your software choices depending on current initiatives, or upgrade or downgrade services, any time you need.

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Organize communications with VoIP

Voice over internet protocol is the technology that uses the internet to conduct communications rather than traditional public phone exchanges. With modern technology and bandwidth, VoIP generally offers both lower costs and higher quality. Information transmitted via the internet can also include data file exchanges, email, call recording, web application interfaces, video, and integration with your IT infrastructure.

Another great feature of modern telephony systems is online chat. Customers that prefer to avoid calling, waits, and live agents can use chat to interact with smart "chatbot" software that closely emulates a real person and is programmed to respond to a wide range of questions. This can reduce some of the burden, and costs, of staffing support lines.

Project Management

Every growing company will find itself faced with a list of projects. This can be anything from improving warehouse efficiency to designing and launching a mobile app. The keys to success in any project include getting it completed on time and under budget. Bad planning, mistakes, or unforeseen delays can easily derail your most critical expansion projects. Project management software can make this much easier. It allows you to schedule resources, assign tasks, coordinate team members, share files and documents, and develop accurate timelines. These software products can integrate with inventory or HR systems, among others. With a little experience and a great PM tool, all your projects can be successes.

Starting a small business and making it grow can be both one of the most rewarding and most demanding challenges you'll face. But your potential is limitless if you can integrate emerging technologies into a system that becomes one of your chief assets.

By  Kara MastersonEmbed


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